Hackathon Application

Hire me. I'll build marketing systems at inhuman scale.

Marketing agents
built by Matthew
Schapiro

I'm an AI-native SEO, growth, and marketing automation operator. I build agent-powered systems that turn messy inputs into strategy, content, and working products.

Agent Growth OS — RunningActive
1✓ Done

Identify query intent

2✓ Done

Run competitive analysis

3Running

Draft AEO-optimized content

4Queued

Publish + monitor ranking

Why I'm a Fit

A marketer with a builder's workflow.

Profound's hackathon is looking for technical marketers, engineers with marketing instincts, and people who can push the limits of marketing engineering. That's exactly the space I've been moving into.

AEO & SEO

Enterprise Search + AI Visibility

Deep background in technical SEO, content systems, and emerging AI answer surfaces. I think in search intent, entity graphs, and answer engine optimization.

Content & Demand

Drive Human and Bot Traffic

I build content systems designed to reach real buyers and AI surfaces simultaneously. Briefs, workflows, output — structured for scale.

Builder

AI-Assisted Product Execution

I use v0, Vercel, Supabase, Claude, and agent frameworks to move from idea to working product. I ship, not just strategize.

Operator

Strategy That Ships

I live in the space between insight and execution: identifying the opportunity, shaping the workflow, and getting something usable live — fast.

Career Arc

My Path to Marketing Engineering

Before I was building AI agents and prototype workflows, I was building the foundation that makes marketing automation useful: search strategy, analytics, content systems, web infrastructure, conversion tracking, and cross-functional digital operations.

SEO was the base layer.  Analytics made it measurable.  AI made it scalable.

I've always worked at the intersection of marketing strategy, web systems, analytics, and execution. AI just gave me a faster operating layer.

The Command Center

My AI Team

I don't use one generic chatbot for everything. I run specialized agents for strategy, UX, copy, SEO/GEO, development, analytics, QA, and mobile. I'm the operator: setting direction, feeding context, judging quality, and shipping.

MS

Matthew Schapiro

Operator / Strategist / Product Lead

Sets direction, provides context, reviews output, and turns the work into something real.

What I'd Build at the Hackathon

Answer Engine Growth OS

A multi-agent workflow that helps marketers understand, prioritize, and act on how their brand appears across AI search and answer surfaces.

No marketing team can manually test thousands of buyer questions across LLMs, AI Overviews, competitor pages, Reddit, review sites, and citation sources — then turn that into prioritized action. I'd build the command center that does it for them.

The Workflow

01

Ingest

Brand, ICP, product, competitors, and category

02

Generate

Buyer-question universe across all surfaces

03

Test

AI/search visibility at scale

04

Score

Brand presence, sentiment, citations, competitor edge

05

Cluster

Gaps into prioritized opportunities

06

Generate

Actions: pages, briefs, tests, PR angles

07

Track

Movement over time

Agent Roster for This Build

Research Agent
Prompt Runner
Citation Analyst
Competitor Analyst
Content Strategist
Experiment Planner
QA Agent

From Prompt to Product

Products, tools, and experiments

A snapshot of what I've built or am actively building with AI-assisted workflows.

DinkDapp

Pickleball / Coaching / Marketplace

In progress

A video review platform where pickleball players upload gameplay and receive structured feedback from DUPR-rated coaches.

ProvesMarketplace thinking, payment flows, user/coach dashboards, AI-assisted coaching workflow.
RelevanceShows my ability to build real user flows, dashboards, payments, and AI-supported operations.

DailyTracker.ai

Personal productivity / AI operating system

Live

A personal dashboard for tracking responsibilities, health, job search activity, projects, and daily priorities.

ProvesPractical AI workflow design, personal ops automation, structured productivity systems.
RelevanceShows how I think about AI as an operating layer for prioritization and execution.

PromptPipeline.ai

AI workflow / Prompt management

Prototype

A prompt organization and optimization system for vibe-coding, product iteration, and repeatable AI workflows.

ProvesPrompt engineering systems, reusable AI processes, context management.
RelevanceShows my understanding of reusable AI workflows, context design, and scalable prompt systems.

Pickleball Scrambler

Pickleball utility / SEO tool

Live MVP

A simple tool for creating pickleball scramble formats, designed as both a useful product and an SEO entry point into the DinkDapp ecosystem.

ProvesLightweight product launches, search-driven utility tools, sports niche strategy.
RelevanceShows how I think about utility tools as search acquisition assets.

Pickleball Drill Partner

Pickleball community / local matching

MVP

A tool to help pickleball players find drill partners and training opportunities.

ProvesCommunity product thinking, niche demand testing, low-friction user acquisition.
RelevanceShows rapid demand testing and community-driven product strategy.

Pickleball Swing Analysis

AI sports analysis / lead-gen tool

Concept

A free tool concept for analyzing pickleball swing mechanics, starting with forehand drives as a focused use case.

ProvesComputer vision product thinking, AI sports coaching, top-of-funnel product strategy.
RelevanceShows how focused AI tools can become acquisition channels.

Accertify Digital Growth Plan

Consulting / B2B marketing strategy

Client-facing

A polished microsite presenting SEO, GEO, paid media, analytics, and website optimization recommendations.

ProvesExecutive presentation, consulting packaging, AI-assisted proposal creation.
RelevanceShows how I translate complex growth strategy into client-ready deliverables.

Accertify Hours Tracker

Internal operations / client transparency

Working tool

A lightweight tracking site for logging work, showing project visibility, and aligning consulting hours with deliverables.

ProvesClient ops tooling, transparency systems, fast internal tool creation.
RelevanceShows how I build practical internal tools that support service delivery and visibility.

Third Shot Growth

SEO / agency lead-gen

Live

A lead-generation site for pickleball facility marketing services, focused on local SEO, GEO, and revenue-driving facility growth.

ProvesNiche positioning, SEO landing page strategy, service packaging.
RelevanceShows my ability to package services around search demand and vertical-specific growth opportunities.

Magma Ops Tools

Internal operations / travel project management

In development

A suite of tools for turning messy client inquiries, destination details, expenses, and team workflows into structured operational outputs.

ProvesWorkflow automation, AI intake systems, ops process design.
RelevanceShows how I turn unstructured business communication into structured AI-powered workflows.

My Build Stack

Tools I reach for

The frameworks and platforms I use when building agent-powered marketing systems, microsites, and internal tools.

AI + Agents
ChatGPTClaudeHyperAgentProfoundCustom GPTsAgent Workflows
Build + Prototype
v0VercelNext.jsTailwind CSSshadcn/uiSupabase
Marketing + SEO
Google Search ConsoleGA4Screaming FrogSEMrushGEO / AEO StrategyTechnical SEO
Automation + Data
PythonSpreadsheetsAPIsNo-code / Low-codeDashboards
Product + Payments
StripeResendMVP FlowsUser DashboardsSubmission Systems

Let's Build

I'd love to build at the hackathon.

This site is my proof-of-work: a custom artifact showing how I think, how I build, and how I'd approach marketing engineering at inhuman scale.

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